Ron McCoy June 6th, 2008

How does your business compete? There’s typically no one answer to this question, though it’s a worthwhile question to consider when you’re deciding where to invest in the future.

Make a list sometime … be honest/objective (with yourself anyway) … where in your business can you really achieve competitive advantage? Remember that competitive advantage is a relative thing (relative to your competitors that is) and once you achieve it, it’s not necessarily permanent. The marketplace and your company’s position in it is always changing.

Do you have a ‘better’ product? Are you more established/well-known in your marketplace? Do you provide superior service? And on and on.

Your company’s prominence in search engines is often one place where it’s still possible to create a competitive advantage. Coming to the attention of prospective customers while they’re searching on relevant keywords can be the difference between getting a call/lead and not. For many busineses if they don’t show up in the major search engines in connection with strategically important keywords and phrases, they effectively don’t exist.

Interested in creating sustainable competitive advantage for your company/business? Consider your internet marketing strategy as part of the mix.

Affinity Track Internet Promotion

357 S. McCaslin Blvd.

Louisville, CO  80027

(303) 404-8699

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