Moderator June 16th, 2008

Search engine optimization-marketing tactics may differ depending on whether a local or national audience is desired. Local search engine queries may include a geographic reference … while searches that are not locally bounded may not. Including company geographic identifiers such as the address, zip code, or telephone number in searchable content is often recommended in support of local search.

Our point … to target locally or nationally is not an SEO decision, it’s a business decision, a decision about your target market. It’s important to have your business model/plan clearly established prior to launching any search engine optimization-marketing program. SEO-SEM techniques will conform to your company’s business plan … rather than the ‘tail-wagging-the-dog’ alternative.

Affinity Track Internet Promotion

357 S. McCaslin Blvd.

Louisville, CO 80027

(303) 404-8699

• SEO-SEM
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