Archive for July, 2008

Ron McCoy July 29th, 2008

Here’s something to consider … if your company does just 10% of what’s possible to promote itself online … you’ll be doing more than 90% of your competitors.

No, the percentages represented in the foregoing statement are not statistically verifiable. The point remains though that it’s possible to gain competitive advantage in the search engines and elsewhere online by directing just some resources to this obective every month. Over time, developed content that’s intelligently created and strategically managed, can represent big advantages for your business.

Every company’s budget and objectives and approach will be different. That’s why we don’t advocate a one-size-fits-all approach. Developing a plan will require a little forethought, and thereafter discipline to ensure the tactics employed are having the desired effect. It’s all doable … and it begins with a prospective client’s first contact.

 

Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO  80027
(303) 404-8699

Ron McCoy July 15th, 2008

A magazine recently ran a ‘Dilbert Quotes’ contest. They were looking for people to submit quotes from their real-life Dilbert-type managers. These were voted the top ten quotes in corporate America:

  • ‘What I need is an exact list of specific unknown problems we might encounter.’ (Lykes Lines Shipping)
  • ‘E-mail is not to be used to pass on information or data. It should be used only for company business.’ (Accounting manager)
  • ‘This project is so important we can’t let things that are more important interfere with it.’ (Advertising/ Marketing manager)
  • ‘Doing it right is no excuse for not meeting the schedule.’ (Plant Manager)
  • ‘No one will believe you solved this problem in one day! We’ve been working on it for months. Now go act busy for a few weeks and I’ll let you know when it’s time to tell them.’ (R&D supervisor)
  • Quote from the Boss: ‘Teamwork is a lot of people doing what I say.’ (Marketing executive)
  • My sister passed away and her funeral was scheduled for Monday. When I told my Boss, he said she died on purpose so that I would have to miss work on the busiest day of the year. He then asked if we could change her burial to Friday. He said, ‘That would be better for me.’ (Shipping executive)
  • ‘We know that communication is a problem, but the company is not going to discuss it with the employees.’ (Switching supervisor)

 

(This was the winning quote)

  • ‘As of tomorrow, employees will only be able to access the building using individual security cards. Pictures will be taken next Wednesday, and employees will receive their cards in two weeks.’

Ron McCoy July 9th, 2008

Keyword research — what is it? It’s taking the guess work out of promoting your company’s website in the search engines. If you’re hunting for big game (e.g., the illusive prominent ranking in Google for instance), we need to first define the quarry further. Is it fish, fowl, or mammal? OK, enough ‘poetry’. You want a page one Google ranking right?!

Before we pursue that goal a little investigation/preparation is needed. The tools exist to allow us to determine with a high degree of confidence just what keywords and phrases search engine users are querying. These tools also provide us with intelligence to make smart choices about which keywords/phrases to pursue. Once the decisions are made, we can then begin to chip away at creating correlating content that search engines see and understand in connection with these target search terms. Slowly, methodically, in a disciplined way content is regularly created and put online in an optimized form for search engines to see, index, register in connection with search engine queries, and ultimately lead prospective clients/customers back to your company’s website. And voila … a lead is born!

Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO  80027
(303) 404-8699

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