Moderator July 25th, 2009

There’s lots of material around for small business owners to consult in connection with SEO and general promotion of their websites. Given the nature of small businesses with principals often wearing multiple hats, many small businesses just have a hard time finding the time (and discipline) to give attention to these things. 

At Affinity Track we read about and stay informed on the latest trends in SEO circles. The use of canonical tags introduced earlier this year, the recent link-sculpting debate, a new search engine launch from Microsoft are among the events that have recently grabbed attention. But for many small businesses (e.g., mom and pop on up to several hundred employees) they’re often not giving attention to even the most fundamental of SEO practices. Keyword research, good pages titles and meta descriptions for starters, would do a lot of sites a world of good. It’s not rocket science, but it does require some attention, awareness of SEO principles, and the ability and willingness to write.

This is actually good news for small businesses. Competing online is relative thing … relative to what your competitors are doing that is. So with so many small business websites ignoring even the most basic SEO practices, there’s an opportunity for your small business to compete. If your business is suitable for online marketing, and most are today, you need only take the initiative to get going to begin reaping the benefits.

Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699

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