Moderator July 26th, 2009

Is it a good investment to devote the resources necessary to promote your website? It’s a reasonable question. Internet marketing doesn’t happen spontaneously without effort or without cost.

If you’re in the business of selling “kitchen tables” (for example) we can consult the Google Adwords Keyword Tool, one of several keyword resources available plus its free. The results say there were around 450,000 Google searches on the word kitchen table in June of this year. It’s a significant number. That traffic’s going somewhere, and chances are that your kitchen table sales business would benefit if some of it was coming to you.

Targeting the word combination of kitchen tables may be too big a goal for your site, especially if it doesn’t carry a lot of weight in the search engines. Markets have a tendency to sub-divide over time. Effective marketing is almost always a result of intelligently segmenting markets, then determining the most appropriate target, and then implementing a plan to penetrate it.

The market for kitchen tables can be segmented in numerous ways. It could be segmented geographically (e.g., Denver kitchen tables), by table style and material (e.g., wooden kitchen tables), or even size (e.g., large kitchen tables). If your site cannot yet compete for the overall market leader position in the largest categories, adding qualifiers to attract segments of traffic from the overall traffic pool available will often be essential to compete. The marketing principles that applied pre-internet marketing, still apply. In our experience it’s the rare website that cannot benefit from and justify promotion.

There. Another blog in and my daughter’s still watching Sponge Bob. Ahh success!

Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699

• SEO-SEM
• Comments(0)