Moderator August 16th, 2009
Recommendations from customers and other third parties have for decades been among the most valuable endorsements a company or business can have. Put those endorsements online and their power is multiplied many times.
Anyone can write a review of your business and post it online, just as anyone can say pretty much whatever they want to about your company. It’s expected that for most companies, reviews and comments will contain a mix of those favorable and unfavorable. A goal in managing your company’s online reputation then becomes to ensure that the positive comments outnumber the not-so-positive ones. People who want to compliment your business may in some cases just need to be directed a bit. In such cases a form letter like the one below might help.
======================
Dear Customer:
We hope your experience with our company has been favorable. It is our goal to provide exceptional customer service in all aspects of our business. If we have not met your expectations in any way we encourage you to let us know by contacting a manager or by sending an email to my personal address listed below.
If you are comfortable in recommending our company then we would welcome you posting your comments online so that others can read about your experience with our company. If you wish to take a moment you can post online reviews of our company at any of the sites listed below.
We thank you for your business and look forward to serving you in the future.
Sincerely,
(Name & Title)
Email: yourname@yourdomain.com
If you’d like to post an online review please go to any of the sites listed below and search on our business name. Then click on “write a review” to enter your comments.
Google Maps
http://maps.google.com/
Yahoo Local
http://local.yahoo.com/
Yelp
http://www.yelp.com/
City Search
http://denver.citysearch.com/
Insider Pages
http://www.insiderpages.com/
Example posted online comment/review.
