Moderator October 10th, 2009

In the old days, the days before the internet that is, the marginal cost of setting up a new business was comparatively much more significant. Today a new line of business or branding identity can be created online for a few hundred dollars.

With the barrier to entry so low it’s arguably not worth excessive agonizing over how or whether to set up a new business. A new business can often be set up online for as little as $500. So there’s the school of thought that if the new pursuit passes the first line of consideration then just move forward, do the “right things,” and see what happens. Or there’s the option of spending the next 12 months to write a business plan. Then there’s the ever-popular “paralysis by analysis” approach. 

Internet promotion is highly scalable. Budgets from a few hundred to a few thousands dollars a month are possible. Effective management of the resources available for online promotion can extend the impact of whatever’s available to invest. So either study up yourself as the business owner, or delegate it to a professional.

In the words of American entrepreneur and entertainment icon Walt Disney: “The way to get started is to stop talking and start doing.”

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