Moderator November 11th, 2009
For those companies that may have cut back on their internet marketing efforts during the recession, they have a decision to make. When to re-engage.
The rationale we heard from some clients when the wheels started to come off was “no matter what promotion we do now it’s no going to matter.” And they may have been correct, at least in the short term. Although some businesses could have effectively argued that investment in organic SEO during a soft economic period would better position them for the presumed inevitable recovery. The organic SEO climb up can be slow, depending on the business category, but the decay rate for organic search engine positioning can also be slow.
Economists tell us that the recession ended earlier this year. Third quarter GDP shows some growth. Economic activity is pushing the dial forward, albeit slowly. Whether to invest now in some form of internet marketing may depend on the type of business, consumer or B2B, but perhaps as much also on the business philosophy of the company’s management. But from where we stand it’s hard to argue against at least beginning to invest more resources in some form of internet marketing. And now. What’s done now will affect whether your business tracks with the recovery, or trails it.
