Moderator February 4th, 2010

Attached is a document from Marketing Profs Research that provides an overview of the current state of social media marketing. It’s worth a quick look. To download the document click the following link:  Marketing Profs Social Media PDF

Among the top social marketing media venues are LinkedIn, Facebook, YouTube and Twitter. Before incorporating social media into an organization’s marketing plan we (at a minimum) recommend that our clients are clear about the objectives. For most of our clients our current position is:

Facebook: Yes, do it. Create a page for your business. Facebook users that ‘become a fan’ effectively endorse your business/company to all their contacts. Be aware it does require ongoing attention.

YouTube: A good idea. You can leverage created video content across all your online properties.

Twitter: Not a compelling ‘yes’. Do it if you enjoy it and/or are clear about your objectives. It’s OK to say no on Twitter for now but keep an eye on it.

LinkedIn: Sign up to support individual professional networking objectives.

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