Ron McCoy June 10th, 2008
Conventional wisdom for some might suggest cutting back on marketing during challenging economic times. We take a different view.
When competitors may be having second thoughts about actively going after new business … what better time to put space between you and them? While marketing investments should always be made prudently, we recommend careful consideration on marketing investments, especially during tough economic times. Those who maintain their ‘marketing composure’ during slower periods stand to emerge stronger than ever once economic cycles turn upward again (and they always have). Competitors who may cut back will then be playing catch up. Marketing effectiveness is cumulative.
Since internet search engine marketing targets those who are actively seeking information about your product(s) and company … at the precise time they want it … in today’s ‘flat world’ economy it remains a great value, and an excellent long term investment.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027