Ron McCoy June 14th, 2008
How much should a company budget for search engine optimization-marketing? It’s a question we get asked now and then.
The short answer … determine a monthly budget for what your company can invest ‘forever’ (or at least the next year). As long as your company considers the internet to be a primary driver of new leads, exposure, positioning, et. al., then continuous investment in search engine promotion will be helpful.
Most organic SEO-SEM program involve content creation. Created relevant content can ‘live’ on the internet for an extended period of time. Content’s effectiveness in leading prospective customers to your company is cumulative. The more the better. The more relevant the better.
Again. Budget as much as you can indefinitely. Realistic SEO-SEM budgets range from a few hundred dollars per month to tens of thousands. Now that’s a range!
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027