Ron McCoy June 15th, 2008
If your company is interested in marketing itself online, particularly if ‘online’ means ‘search engines’, it’s necessary to know what your targets are. Keyword targets that is.
We don’t have to guess about what search engine users are looking for. Tools exist to tell us exactly what keywords and phrases are being searched on. For example, ‘internet marketing tools’, the title of this blog is, according to the Google keywords tool, a popular search phrase.
Anyone can use the Google keyword tool for example. It’s located at:
https://adwords.google.com/select/KeywordToolExternal
There are other more in-depth internet tools around. This blog is not intended to be comprehensive. So if you’re interested, query the topic in your favorite search engine. Typically you’ll find that there are many more tools available than can realistically be utilized (and still run your business). Though with us, we can justify spending a little more time on such things … given the nature of our business. And of all the available tools … keyword tools are likely among the most useful.
Happy Father’s Day 2008!
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8869
Ron McCoy is the Director of Affinity Track Internet Promotion. He is available for speaking engagements in the Denver-Boulder area on the topic of SEO and internet marketing.
Affinity Track is a Denver-Boulder based company providing SEO and internet marketing services. Ron holds a Masters degree in Business Administration in marketing and finance from the University of Colorado at Boulder. He worked in senior corporate marketing positions for numerous years before becoming an SEO. In his spare time he struggles to play Bill Evans piano transcriptions.
Website: → Affinity Track
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