Ron McCoy June 16th, 2008
Search engine optimization-marketing tactics may differ depending on whether a local or national audience is desired. Local search engine queries may include a geographic reference … while searches that are not locally bounded may not. Including company geographic identifiers such as the address, zip code, or telephone number in searchable content is often recommended in support of local search.
Our point … to target locally or nationally is not an SEO decision, it’s a business decision, a decision about your target market. It’s important to have your business model/plan clearly established prior to launching any search engine optimization-marketing program. SEO-SEM techniques will conform to your company’s business plan … rather than the ‘tail-wagging-the-dog’ alternative.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Ron McCoy is the Director of Affinity Track Internet Promotion. He is available for speaking engagements in the Denver-Boulder area on the topic of SEO and internet marketing.
Affinity Track is a Denver-Boulder based company providing SEO and internet marketing services. Ron holds a Masters degree in Business Administration in marketing and finance from the University of Colorado at Boulder. He worked in senior corporate marketing positions for numerous years before becoming an SEO. In his spare time he struggles to play Bill Evans piano transcriptions.
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