Ron McCoy June 18th, 2008
Too often, search engine optimization-marketing is thought of as an event or discrete task, something that’s done at a point in time, and then it’s complete. Actually, as with most other forms of marketing or promotion, it’s an ongoing process.
This misguided way of thinking can be used to our advantage since much of creating competitive advantage in business comes from looking for those spots in the business environment where an inequity or imbalance exists, then acting. If your organization’s business benefits from a strong search engine presence (and today almost all do) then a systematic approach to strengthen your online presence relative to competitors is a ‘sweet spot’ that can be exploited. If competitors are not taking full advantage of the internet (or not doing it well), you can.
So we suggest that business leaders benefit by looking for places within the business environment where they can set their organizations apart from competitors. For many this may include improving their search engine presence. For those who seek assistance with this … well, that’s what we do.
Do not follow where the path may lead. Go instead where there is no path and leave a trail.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027