Ron McCoy June 25th, 2008
If you want to rank prominently in organic search results you’ve got to write copy. There’s no getting around it. Whether your site is a blog or a more traditional website, search engines primarily recognize content in the form of text.
To write it certainly helps to be knowledgeable in domain area of what you’re writing about, though in creating copy it’s also important to be aware of how search engine ‘see’ and ‘think’. Much of this information is available online and in various publications. SEO copywriting expertise also comes from experience, experimentation to some degree, in finding the optimal combination of factors that bring about favorable search engine ranking. And even once it’s found, there’s no guarantee that what you’ve discovered will work indefinitely or uniformly across the board since search engine algorithms are not static.
In many instances the domain expertise needed to write online copy can be found by doing research. If the ‘researcher’ is skilled in SEO methods, this can be a workable approach to creating website or blog copy. Affinity Track provides search engine optimized copywriting services on a variety of speciaized topics. For information about these services, feel free to give us a call or drop us an email.