Ron McCoy June 27th, 2008
Below is an email I sent off (in a hurry as usual of course) to a prospective client today. What the heck (I’m due for another blog post), I thought I’d include it here, and it does highlight some salient points for consideration.
A great weekend to all …
Here are a few points to consider in connection with a potential internet search engine marketing program:
1. Internet marketing, in particular search engine marketing, is paradigm breaking relative to conventional interruptive marketing methods because we seek to present prospective customers with a relevant message at arguably the most important time. If someone enters ‘your phrase’ or some other identified keyword into Google or Yahoo, it’s at THAT MOMENT we want to present them with our message … not before and not after. Conceptually this is like science fiction, reading someone’s mind, or the closest we can come to it.
2. [your company] is a startup (small) business with a national (if not international) market. Search engine marketing allows that reach. We can build in geographic concentrations, exclude others, if that’s determined to be best.
3. Whatever budget amount you may decide on I suggest planning on that amount ‘forever’ (or at least one year). The natural (organic) search efforts will be cumulative, a mix of near-term and long-term results. Pay-per-click advertising will give us immediate exposure and we can select what message, where geographically, what we’re willing to spend on each click, etc., etc.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027