Ron McCoy May 17th, 2012
As expected a just-released study on the effects of coffee consumption noticeably leaves out any confirmed connection between drinking coffee and Google rankings. Researchers from The National Institutes of Health do mention that in some study participants a longer lifespan was observed, lending credence to the possibility that they will have more time to perform search engine queries.
According to inside sources it is believed that several employees within well-known SEO software tool maker SEOmoz drink coffee daily, prompting widespread speculation inside the search marketing community. However, Google spam chief Matt Cutts when questioned recently on the topic refused to confirm whether Google considers coffee consumption as a ranking signal. Cutts added, “If you brew a good cup of coffee then people will naturally want to drink it and baristas really shouldn’t worry about whether coffee affects rankings or not. Just focus on making a great cup.” Cutts declined to elaborate further citing concerns that webmasters might be encouraged to collude with baristas and possibly national coffee brands to manipulate Google rankings in violation of Google guidelines.
For additional information on the study see the CNN published study summary.
Ron McCoy is the Director of Affinity Track Internet Promotion. He is available for speaking engagements in the Denver-Boulder area on the topic of SEO and internet marketing.
Affinity Track is a Denver-Boulder based company providing SEO and internet marketing services. Ron holds a Masters degree in Business Administration in marketing and finance from the University of Colorado at Boulder. He worked in senior corporate marketing positions for numerous years before becoming an SEO. In his spare time he struggles to play Bill Evans piano transcriptions.
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