September 5th, 2010

There are only so many hours in a day/week/month for website owners, SEOs, and other site managers. So it’s a balancing act to divide time between content creation and other SEO oriented activities. So yes, we include content creation as an SEO activity.

Search engine algorithms are predicated on the assumption that better content (i.e., the best websites in their respective categories) will naturally gain more external links based on their superiority. And by virtue of this by-product the best sites will become apparent. In the real world site owners and managers usually need to devote dedicated time to building website content and then also gaining attention. It’s not quite the ‘field of dreams principle’ … build a great site and people will come … but they definitely won’t come if the site doesn’t offer something of value.

So for us we divide time on creating content, on-page optimization, generating off-page attention in the form of links, and of course up-front doing the keyword research and making intelligent choices about which ones to target. So if making your site better by virtue of improving its content is not part of a systematic promotional plan then chances are your SEO efforts will not be as successful as they otherwise could be. As part of any website’s promotional plan make sure someone’s giving attention to making the site grow and get better. In the absence of that any SEO campaign risks being much more push than pull.

June 25th, 2008

If you want to rank prominently in organic search results you’ve got to write copy. There’s no getting around it. Whether your site is a blog or a more traditional website, search engines primarily recognize content in the form of text.

To write it certainly helps to be knowledgeable in domain area of what you’re writing about, though in creating copy it’s also important to be aware of how search engine ‘see’ and ‘think’. Much of this information is available online and in various publications. SEO copywriting expertise also comes from experience, experimentation to some degree, in finding the optimal combination of factors that bring about favorable search engine ranking. And even once it’s found, there’s no guarantee that what you’ve discovered will work indefinitely or uniformly across the board since search engine algorithms are not static.

In many instances the domain expertise needed to write online copy can be found by doing research. If the ‘researcher’ is skilled in SEO methods, this can be a workable approach to creating website or blog copy. Affinity Track provides search engine optimized copywriting services on a variety of speciaized topics. For information about these services, feel free to give us a call or drop us an email.