Ron McCoy October 7th, 2010
Effective today the Yahoo “search experience” will be different according to the company. Remember it’s no longer just a search engine but an experience.
Now that Microsoft’s Bing powers the Yahoo natural search results it’s even more important for Yahoo to find ways to differentiate its search and online properties. Among the improvements mentioned include more visual components, tab-based overviews, and what Yahoo considers to be navigation improvements.
Also in addition to making search more easy to navigate we’re told that the new Yahoo even helps with guiding users on what to search for. Apparently if nothing interests a person but the urge to search for something creeps in, Yahoo can help with a few ideas.
Will any of the improvements matter to searchers? If Yahoo’s market share for search increases then someone at Yahoo will likely deserve (or at least claim) the credit.
Ron McCoy July 31st, 2009
Here’s our top 10 reasons why we like the recently announced Yahoo-Microsoft search partnership:
10. Gives health care reform and the beer summit some competition for attention in the media.
9. Provides a much needed new word for the Urban Dictionary (MicroHOO!).
8. Matt Cutts was running out of video topics.
7. All sites previously optimized for Yahoo and Bing now need to be optimized for MicroHOO!
6. There hasn’t been a decent anti-trust battle in years.
5. Anticipation of seeing ‘Powered by Bing’ on Yahoo search site.
4. We shorted Yahoo stock big time.
3. Provides leg up for Carol Bartz-lead hostile takeover of Microsoft.
2. Slows the torrential outpouring of ”innovation” coming from Yahoo.
And the #1 reason we like the Microsoft Yahoo deal:
1. Virtually ensures Bill Gates’ active return to MS to save the day when whole thing falls apart.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Ron McCoy July 29th, 2009
Today’s announcement marks a potentially significant change in the competitive landscape of search. The 10-year deal announced today gives Microsoft access to Yahoo’s second-largest internet search engine audience, beefing up its search presence as it tries to catch Google, by far the leader in online search and advertising.
The deal will no doubt be reviewed by the government for anti-trust concerns. According to the Associated Press, a key lawmaker on antitrust issues said the Yahoo-Microsoft plan “warrants our careful scrutiny.” Sen. Herb Kohl, a Wisconsin Democrat, said the Senate antitrust subcommittee he chairs will review the deal “because of the potentially far-reaching consequences for consumers and advertisers and our concern about dampening the innovation we have come to expect from a competitive high-tech industry.”
In our opinion this move could actually create more competition. And what innovation have we seen lately from Yahoo anyway? Google vs. MicroHoo, it could get interesting. And if you’re not ranking that well organically in Yahoo … you may not need to worry about it.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
