Archive for the 'General Commentary' Category

Ron McCoy June 1st, 2008

The real estate business in Boulder, Colorado, is competitive. Looking for a basis to compete may mean analyzing where there’s an opening relative to others in the field.

Internet marketing is one option. Many have heard the analogy that the internet search engines have become the new yellow pages. It’s true. And while many Boulder real estate professionals have representation in one way or another on the inernet, via web pages and such, how many are systematically developing their online presence to set them apart competitively? On the basis of our observation, not many. Therefore there’s a competitive gap or opening that can be exploited.

Affinity Track works on an exclusive basis in each of the business categories we operate in. This means, we work with only one Boulder real estate professional/broker/agent etc. at a time to promote their online presence.

Interested? Contact us to receive information on standard and custom search engine marketing/optimization plans for real estate professionals. 

 

Affinity Track Internet Promotion

357 S. McCaslin Blvd.

Louisville, CO  80027

(303) 404-8699

Ron McCoy May 22nd, 2008

If your company doesn’t have a plan (and a practice) of promoting its online presence, chances are you’re competitively falling behind. For so many companies and organizations, if you’re not seen on the first page(s) of Google, Yahoo, and the other search engines, in connection with strategically important keyword searches, then you don’t exist. Period.

It doesn’t need to be that way. Having a website is only half the battle (actually, maybe only a tenth of the battle). We think a 10:1 ratio makes sense in terms of investment in the website itself relative to investing in promoting it over time. That is, for every dollar spent in developing the site, figure on spending ten to promote it and bring meaningful traffic to your site.

OK, whether 10:1 or 2:1 or some other ratio, the point is it’s essential to invest in promoting your site. If you don’t, you’re not taking advantage of one of the (potentially) most powerful ways of promoting and bringing new customers to your business.

 

Affinity Track Internet Promotion

357 S. McCaslin Blvd.

Louisville, CO  80027

(303) 404-8699