Ron McCoy June 6th, 2008
How does your business compete? There’s typically no one answer to this question, though it’s a worthwhile question to consider when you’re deciding where to invest in the future.
Make a list sometime … be honest/objective (with yourself anyway) … where in your business can you really achieve competitive advantage? Remember that competitive advantage is a relative thing (relative to your competitors that is) and once you achieve it, it’s not necessarily permanent. The marketplace and your company’s position in it is always changing.
Do you have a ‘better’ product? Are you more established/well-known in your marketplace? Do you provide superior service? And on and on.
Your company’s prominence in search engines is often one place where it’s still possible to create a competitive advantage. Coming to the attention of prospective customers while they’re searching on relevant keywords can be the difference between getting a call/lead and not. For many busineses if they don’t show up in the major search engines in connection with strategically important keywords and phrases, they effectively don’t exist.
Interested in creating sustainable competitive advantage for your company/business? Consider your internet marketing strategy as part of the mix.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Ron McCoy June 5th, 2008
We can think of any number of jargon words/phrases and otherwise confusing terminology that intersects at some level with the discipline of ’search engine marketing’. Do most business people need to know them … probably not. For many people in business it’s challenging enough to stay abreast of what’s current within their particular profession (not to mention finding time for your family, getting a little exercise now and then, pursuing personal interests, et. al.).
Whether your company can benefit from the use of an internet marketing specialist may depend on several factors. How much does a prominent search engine presence mean to your business? Does your company have the internal expertise and other resources available to systematically promote yourself online? Do you have a plan?
In our experience there’s no one-size-fits-all internet marketing plan that works for all organizations. While our company offers several standard plans, they’re typically used as a starting point in the process of creating a customized program that best fits the needs of each client.
If you’re considering such a program, feel free to request information on our standard services. If it looks interesting, there’s always more to talk about. You can email us at info@affinitytrack.com or call us at 303-404-8699.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699