There’s lots of material around for small business owners to consult in connection with SEO and general promotion of their websites. Given the nature of small businesses with principals often wearing multiple hats, many small businesses just have a hard time finding the time (and discipline) to give attention to these things.
At Affinity Track we read about and stay informed on the latest trends in SEO circles. The use of canonical tags introduced earlier this year, the recent link-sculpting debate, a new search engine launch from Microsoft are among the events that have recently grabbed attention. But for many small businesses (e.g., mom and pop on up to several hundred employees) they’re often not giving attention to even the most fundamental of SEO practices. Keyword research, good pages titles and meta descriptions for starters, would do a lot of sites a world of good. It’s not rocket science, but it does require some attention, awareness of SEO principles, and the ability and willingness to write.
This is actually good news for small businesses. Competing online is relative thing … relative to what your competitors are doing that is. So with so many small business websites ignoring even the most basic SEO practices, there’s an opportunity for your small business to compete. If your business is suitable for online marketing, and most are today, you need only take the initiative to get going to begin reaping the benefits.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
We suppose we shouldn’t complain too much when we’re too busy with actual work to post to our blog. That’s been the case with us recently.
One of the more notable search developments of late is Microsoft’s launch of their ‘new and improved’ search engine bing.com. Initial reviews are favorable and it looks like they’ve bumped up a few points in market share out of the gate.
The video’s fun. Anything from Microsoft that doesn’t mention Bill Gates or Steve Ballmer automatically gets extra points in our book.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
One of the most notable recent predictions within SEO circles has to do with video. Search engines are getting better at detecting video on web pages and understanding some things about them. One interesting observation about original video content is that it’s difficult to ‘scrape’ from another site, allowed video embedding being an exception. In recognition of this fact there may be a presumption by search engines that video content is more likely to be fresh and original. As a result Google and other search engines will value pages with video more. Some predict radical reshuffling of search engine rankings as a result.
YouTube is also getting better at processing HD video. Uploaded HD videos, after processing, are looking noticeably better now than even a few weeks ago. For these reasons our Denver SEO company has begun producing low-cost internet videos. For organizations that seek to compete online, we think video needs to be part of the equation.
Wherever you are in the state of Colorado, we invite you to contact our company to discuss your interests in SEO and internet promotional services. Promoting your organization during economically soft periods helps both in terms of weathering the current storm, and also to more favorably position your organization for the inevitable recovery.
Internet marketing is in our opinion one of the most cost effective methods of promotion there is. Whatever your budget, we’ll ensure you get the maximum promotional bang for your buck. And with fewer bucks around right now, that’s as important as ever.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
If your business or organization is geographically distinct to Boulder, there’s a lot you can do to favorably position it in the search engines. Geographic qualifiers (e.g., Boulder, Denver, Colorado, etc.) are frequently a component of search phrases. Intelligently selecting strategically important keywords and phrases is the first step to most forms of internet marketing.
Affinity Track Internet Promotion works with Boulder and Colorado front range based companies to enhance their competitive positions in the search engines, and online in general. To initiate a discussion concerning your organization’s online promotional objectives, we invite you to contact us at (303) 404-8699.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Guess what? Your company can compete online. Yes it’s true … provided you do the right things.
Affinity Track Internet Promotion works with a select group of companies and organizations that aspire to compete online in their respective spaces. It can be done. Starting is the first step.
Do as much or as little as your like, though in some business categories doing a little can put your organization far ahead of its competitors. For additional information in the Denver area, contact us at (303) 404-8699 to begin a conversation about how to enhance your organization’s online competitiveness.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Affinity Track specializes in producing low-cost website videos for companies and professional organizations. Services include onsite HD video acquisition, video and still-image editing, basic soundtrack and captioning. One proof is included in the price. Finalized videos are posted to YouTube (at client’s option) and provided in a specified format (e.g., Flash).
Introductory pricing for an up to 5 minute video is $299 all inclusive. View website video portfolio at www.youtube.com/AffinityTrackVideo.
For additional information please contact us at:
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Real estate professional may want to consider creating a video to promote new listings, reinforce their personal brand, or to create rich online video brochures. Services include high definition video acquisition, editing, and uploading to YouTube. Videos are made available for posting on your own site as well.
More than just a sequence of still images, video allows real estate professional to talk interested parties through a listing or other property. Videos even function as an initial personal introduction for the real estate professional, allowing prospective clients to see and hear you.
We have the skills for Spanish only and bilingual English-Spanish website design. We offer turnkey website design in both English and Spanish in collaboration with our sister company Affintiy Spanish Language Solutions (www.affinityspanish.com).
For additional information please contact us. Also keep in mind that equally as important to designing websites is their promotion, i.e., driving traffic to them. Ask about this too.
Here’s something to consider … if your company does just 10% of what’s possible to promote itself online … you’ll be doing more than 90% of your competitors.
No, the percentages represented in the foregoing statement are not statistically verifiable. The point remains though that it’s possible to gain competitive advantage in the search engines and elsewhere online by directing just some resources to this obective every month. Over time, developed content that’s intelligently created and strategically managed, can represent big advantages for your business.
Every company’s budget and objectives and approach will be different. That’s why we don’t advocate a one-size-fits-all approach. Developing a plan will require a little forethought, and thereafter discipline to ensure the tactics employed are having the desired effect. It’s all doable … and it begins with a prospective client’s first contact.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
