Internet Marketing Specialist Denver

Moderator — Thu, 04 Feb 2010 15:17:04 +0000

Attached is a document from Marketing Profs Research that provides an overview of the current state of social media marketing. It’s worth a quick look. To download the document click the following link: Marketing Profs Social Media PDF

Among the top social marketing media venues are LinkedIn, Facebook, YouTube and Twitter. Before incorporating social media into an organization’s marketing plan we (at a minimum) recommend that our clients are clear about the objectives. For most of our clients our current position is:

Facebook: Yes, do it. Create a page for your business. Facebook users that ‘become a fan’ effectively endorse your business/company to all their contacts. Be aware it does require ongoing attention.

YouTube: A good idea. You can leverage created video content across all your online properties.

Twitter: Not a compelling ‘yes’. Do it if you enjoy it and/or are clear about your objectives. It’s OK to say no on Twitter for now but keep an eye on it.

LinkedIn: Sign up to support individual professional networking objectives.

Social Media SEO

Moderator — Thu, 27 Aug 2009 00:27:12 +0000

In keeping with the trend toward SEO becoming a general term having to do with web promotion of all types, the phrase “social media SEO” was bound to creep in. What does it mean?

Much of classical marketing seeks to create a competitive advantage for the focus of the practitioner’s efforts. So we can generally assume that the phrase refers to achieving marketing objectives in some part through use of social media.

Social media is rife with buzzwords and ambiguity. Wikipedia portrays the following hierarchy and organizational scheme for social media:

Communication

Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga

Micro-blogging / Presence applications: Twitter, Plurk, Jaiku, fmylife

Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg

Social network aggregation: NutshellMail, FriendFeed

Events: Upcoming, Eventful, Meetup.com

Collaboration

Wikis: Wikipedia, PBwiki, wetpaint

Social bookmarking (or social tagging)[2]: Delicious, StumbleUpon, Google Reader, CiteULike

Social news: Digg, Mixx, Reddit, NowPublic

Opinion sites: epinions, Yelp

Multimedia

Photo sharing: Flickr, Zooomr, Photobucket, SmugMug

Video sharing: YouTube, Vimeo, sevenload

Livecasting: Ustream.tv, Justin.tv, Stickam

Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter

Reviews and Opinions

Product Reviews: epinions.com, MouthShut.com

Q&A: Yahoo! Answers, WikiAnswers

Entertainment

Media & Entertainment Platforms: Cisco Eos

Virtual worlds: Second Life, The Sims Online,Forterra

Game sharing: Miniclip, Kongregate

Got that? When considering any form of internet marketing our suggestion remains to first get clear on the objectives. After that a determination can be made as to which tactical channels might best serve the purpose. And those just might include some form of social media. The meaning of the phrase social media SEO may stick around and evolve, and eventually as with most things, segment into further to-be-defined categories.

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Internet Marketing Specialist Denver

Social Media SEO