Monthly newsletters are one of our favorite tools for maintaining customer loyalty. Newsletter distributions are best when centered around interesting and/or informative copy with perhaps only a small amount of directly promotional content.

For our rate schedule of standard email marketing services or to request a custom proposal please contact us at the number below.

Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO  80027
(303) 404-8699

The interview format is great for allowing prospective customers to get acquainted with management and key people associated with a company or organization. It’s been said before but it’s worth repeating that people like doing business with those they know. A video interview can be a great first step in introducing the people connected with your organization.

Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO  80027
(303) 404-8699

No, the percentages represented in the foregoing statement are not statistically verifiable. The point remains though that it’s possible to gain competitive advantage in the search engines and elsewhere online by directing just some resources to this obective every month. Over time, developed content that’s intelligently created and strategically managed, can represent big advantages for your business.

Every company’s budget and objectives and approach will be different. That’s why we don’t advocate a one-size-fits-all approach. Developing a plan will require a little forethought, and thereafter discipline to ensure the tactics employed are having the desired effect. It’s all doable … and it begins with a prospective client’s first contact.

Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO  80027
(303) 404-8699

• ‘What I need is an exact list of specific unknown problems we might encounter.’ (Lykes Lines Shipping)
• ‘E-mail is not to be used to pass on information or data. It should be used only for company business.’ (Accounting manager)
• ‘This project is so important we can’t let things that are more important interfere with it.’ (Advertising/ Marketing manager)
• ‘Doing it right is no excuse for not meeting the schedule.’ (Plant Manager)
• ‘No one will believe you solved this problem in one day! We’ve been working on it for months. Now go act busy for a few weeks and I’ll let you know when it’s time to tell them.’ (R&D supervisor)
• Quote from the Boss: ‘Teamwork is a lot of people doing what I say.’ (Marketing executive)
• My sister passed away and her funeral was scheduled for Monday. When I told my Boss, he said she died on purpose so that I would have to miss work on the busiest day of the year. He then asked if we could change her burial to Friday. He said, ‘That would be better for me.’ (Shipping executive)
• ‘We know that communication is a problem, but the company is not going to discuss it with the employees.’ (Switching supervisor)

(This was the winning quote)

• ‘As of tomorrow, employees will only be able to access the building using individual security cards. Pictures will be taken next Wednesday, and employees will receive their cards in two weeks.’

Before we pursue that goal a little investigation/preparation is needed. The tools exist to allow us to determine with a high degree of confidence just what keywords and phrases search engine users are querying. These tools also provide us with intelligence to make smart choices about which keywords/phrases to pursue. Once the decisions are made, we can then begin to chip away at creating correlating content that search engines see and understand in connection with these target search terms. Slowly, methodically, in a disciplined way content is regularly created and put online in an optimized form for search engines to see, index, register in connection with search engine queries, and ultimately lead prospective clients/customers back to your company’s website. And voila … a lead is born!

Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO  80027
(303) 404-8699

To ‘feed the warrior’ of your company’s website, shoot us a message or call us. We’ll pitch in 20 pounds and then some.

“Hey Kevin, would you mind showing this nice customer how to kill the coward within?”

A great weekend to all …

================================

Here are a few points to consider in connection with a potential internet search engine marketing program:

1. Internet marketing, in particular search engine marketing, is paradigm breaking relative to conventional interruptive marketing methods because we seek to present prospective customers with a relevant message at arguably the most important time. If someone enters ‘your phrase’ or some other identified keyword into Google or Yahoo, it’s at THAT MOMENT we want to present them with our message … not before and not after. Conceptually this is like science fiction, reading someone’s mind, or the closest we can come to it.

2. [your company] is a startup (small) business with a national (if not international) market. Search engine marketing allows that reach. We can build in geographic concentrations, exclude others, if that’s determined to be best.

3. Whatever budget amount you may decide on I suggest planning on that amount ‘forever’ (or at least one year). The natural (organic) search efforts will be cumulative, a mix of near-term and long-term results. Pay-per-click advertising will give us immediate exposure and we can select what message, where geographically, what we’re willing to spend on each click, etc., etc.

Affinity Track Internet Promotion

357 S. McCaslin Blvd.

Louisville, CO  80027

(303) 404-8699

To write it certainly helps to be knowledgeable in domain area of what you’re writing about, though in creating copy it’s also important to be aware of how search engine ’see’ and ‘think’. Much of this information is available online and in various publications. SEO copywriting expertise also comes from experience, experimentation to some degree, in finding the optimal combination of factors that bring about favorable search engine ranking. And even once it’s found, there’s no guarantee that what you’ve discovered will work indefinitely or uniformly across the board since search engine algorithms are not static.

In many instances the domain expertise needed to write online copy can be found by doing research. If the ‘researcher’ is skilled in SEO methods, this can be a workable approach to creating website or blog copy. Affinity Track provides search engine optimized copywriting services on a variety of speciaized topics. For information about these services, feel free to give us a call or drop us an email.

This misguided way of thinking can be used to our advantage since much of creating competitive advantage in business comes from looking for those spots in the business environment where an inequity or imbalance exists, then acting. If your organization’s business benefits from a strong search engine presence (and today almost all do) then a systematic approach to strengthen your online presence relative to competitors is a ’sweet spot’ that can be exploited. If competitors are not taking full advantage of the internet (or not doing it well), you can.

So we suggest that business leaders benefit by looking for places within the business environment where they can set their organizations apart from competitors. For many this may include improving their search engine presence. For those who seek assistance with this … well, that’s what we do.

Today’s quote:

Do not follow where the path may lead. Go instead where there is no path and leave a trail. 

- McAllindon

Affinity Track Internet Promotion

357 S. McCaslin Blvd.

Louisville, CO 80027

(303) 404-8699

Our point … to target locally or nationally is not an SEO decision, it’s a business decision, a decision about your target market. It’s important to have your business model/plan clearly established prior to launching any search engine optimization-marketing program. SEO-SEM techniques will conform to your company’s business plan … rather than the ‘tail-wagging-the-dog’ alternative.

Affinity Track Internet Promotion

357 S. McCaslin Blvd.

Louisville, CO 80027

(303) 404-8699