Affinity Track Internet Promotion is a leading Colorado-based internet marketing company.
Affinity Track provides search engine optimization (SE0), search engine marketing (SEM), and related online promotional services to organizations seeking to improve their online competitiveness.
Today’s announcement marks a potentially significant change in the competitive landscape of search. The 10-year deal announced today gives Microsoft access to Yahoo’s second-largest internet search engine audience, beefing up its search presence as it tries to catch Google, by far the leader in online search and advertising.
The deal will no doubt be reviewed by the government for anti-trust concerns. According to the Associated Press, a key lawmaker on antitrust issues said the Yahoo-Microsoft plan “warrants our careful scrutiny.” Sen. Herb Kohl, a Wisconsin Democrat, said the Senate antitrust subcommittee he chairs will review the deal “because of the potentially far-reaching consequences for consumers and advertisers and our concern about dampening the innovation we have come to expect from a competitive high-tech industry.”
In our opinion this move could actually create more competition. And what innovation have we seen lately from Yahoo anyway? Google vs. MicroHoo, it could get interesting. And if you’re not ranking that well organically in Yahoo … you may not need to worry about it.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Is it a good investment to devote the resources necessary to promote your website? It’s a reasonable question. Internet marketing doesn’t happen spontaneously without effort or without cost.
If you’re in the business of selling “kitchen tables” (for example) we can consult the Google Adwords Keyword Tool, one of several keyword resources available plus its free. The results say there were around 450,000 Google searches on the word kitchen table in June of this year. It’s a significant number. That traffic’s going somewhere, and chances are that your kitchen table sales business would benefit if some of it was coming to you.
Targeting the word combination of kitchen tables may be too big a goal for your site, especially if it doesn’t carry a lot of weight in the search engines. Markets have a tendency to sub-divide over time. Effective marketing is almost always a result of intelligently segmenting markets, then determining the most appropriate target, and then implementing a plan to penetrate it.
The market for kitchen tables can be segmented in numerous ways. It could be segmented geographically (e.g., Denver kitchen tables), by table style and material (e.g., wooden kitchen tables), or even size (e.g., large kitchen tables). If your site cannot yet compete for the overall market leader position in the largest categories, adding qualifiers to attract segments of traffic from the overall traffic pool available will often be essential to compete. The marketing principles that applied pre-internet marketing, still apply. In our experience it’s the rare website that cannot benefit from and justify promotion.
There. Another blog in and my daughter’s still watching Sponge Bob. Ahh success!
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
There’s lots of material around for small business owners to consult in connection with SEO and general promotion of their websites. Given the nature of small businesses with principals often wearing multiple hats, many small businesses just have a hard time finding the time (and discipline) to give attention to these things.
At Affinity Track we read about and stay informed on the latest trends in SEO circles. The use of canonical tags introduced earlier this year, the recent link-sculpting debate, a new search engine launch from Microsoft are among the events that have recently grabbed attention. But for many small businesses (e.g., mom and pop on up to several hundred employees) they’re often not giving attention to even the most fundamental of SEO practices. Keyword research, good pages titles and meta descriptions for starters, would do a lot of sites a world of good. It’s not rocket science, but it does require some attention, awareness of SEO principles, and the ability and willingness to write.
This is actually good news for small businesses. Competing online is relative thing … relative to what your competitors are doing that is. So with so many small business websites ignoring even the most basic SEO practices, there’s an opportunity for your small business to compete. If your business is suitable for online marketing, and most are today, you need only take the initiative to get going to begin reaping the benefits.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
We suppose we shouldn’t complain too much when we’re too busy with actual work to post to our blog. That’s been the case with us recently.
One of the more notable search developments of late is Microsoft’s launch of their ‘new and improved’ search engine bing.com. Initial reviews are favorable and it looks like they’ve bumped up a few points in market share out of the gate.
The video’s fun. Anything from Microsoft that doesn’t mention Bill Gates or Steve Ballmer automatically gets extra points in our book.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
One of the most notable recent predictions within SEO circles has to do with video. Search engines are getting better at detecting video on web pages and understanding some things about them. One interesting observation about original video content is that it’s difficult to ’scrape’ from another site, allowed video embedding being an exception. In recognition of this fact there may be a presumption by search engines that video content is more likely to be fresh and original. As a result Google and other search engines will value pages with video more. Some predict radical reshuffling of search engine rankings as a result.
YouTube is also getting better at processing HD video. Uploaded HD videos, after processing, are looking noticeably better now than even a few weeks ago. For these reasons our Denver SEO company has begun producing low-cost internet videos. For organizations that seek to compete online, we think video needs to be part of the equation.
One of the top viral videos for 2008, here’s a 3 year old’s description of one of the Star Wars movies. Our favorite line … “the shiny guy always worries.”
As an internet marketing company we thought it would be great if small to medium sized businesses could add professional yet inexpensive promotional videos on their websites. Online video in general has become more and more popular in recent years. YouTube in fact recently surpassed Yahoo in terms of search traffic.
Our video services offerings are still evolving, we’re testing various styles and formats, though we’ve produced more than a dozen to date for clients ranging from automobile dealers to real estate companies.
Initial pricing is set at:
$199 – 30 minutes onsite HD video acquisition and 2 minute finished/edited video
$299 – 1 hour onsite HD video acquisition and 5 minute finished/edited video
You can view our website video portfolio at www.youtube.com/AffinityTrackVideo. If your internet connection allows it, we suggest selecting the HD or HQ viewing options for highest quality.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Wherever you are in the state of Colorado, we invite you to contact our company to discuss your interests in SEO and internet promotional services. Promoting your organization during economically soft periods helps both in terms of weathering the current storm, and also to more favorably position your organization for the inevitable recovery.
Internet marketing is in our opinion one of the most cost effective methods of promotion there is. Whatever your budget, we’ll ensure you get the maximum promotional bang for your buck. And with fewer bucks around right now, that’s as important as ever.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
If your business or organization is geographically distinct to Boulder, there’s a lot you can do to favorably position it in the search engines. Geographic qualifiers (e.g., Boulder, Denver, Colorado, etc.) are frequently a component of search phrases. Intelligently selecting strategically important keywords and phrases is the first step to most forms of internet marketing.
Affinity Track Internet Promotion works with Boulder and Colorado front range based companies to enhance their competitive positions in the search engines, and online in general. To initiate a discussion concerning your organization’s online promotional objectives, we invite you to contact us at (303) 404-8699.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
