SEO | Internet Marketing Services

Affinity Track Internet Promotion offers a full range of SEO and related internet marketing services. The term SEO can be difficult to define in part because the internet and related online promotional strategies have arguably changed more rapidly than predecessor traditional marketing methods. Also each client tends to have somewhat different needs plus varying degrees of optimization already in place in connection with their online presence.

In most cases we find it best to implement custom designed SEO campaigns tailored to the specific needs of each client. Often SEO campaigns consist of a well-planned mix of the itemized list of services below.

SEO Keyword Research. It’s essential that search engine marketing be based on knowledge of the terms and phrases that web users actually search on. Affinity Track conducts research using best available tools and resources to create a master list of search keywords and phrases. Ongoing refresh service is recommended and also available.

SEO On-Page Optimization. There are on-page parameters associated with web pages that we can easily control and help search engines "understand" what a page is about. On-page optimization is typically driven by the result of keyword research and agreed upon objectives. At a minimum on-page webpage elements will benefit from attention given that balances knowledge of SEO principles and an understanding of the client's business objectives.

SEO Off-Page Optimization | Link Building. To establish a website's authority in the eyes of search engines it's essential to have quality links coming in from other websites on the internet. There are a variety of ways to work at establishing third party links and regular attention to link building is almost always a part of an ongoing SEO campaign.

SEO Copywriting. Expert website and blog copywriting. We do the research on keywords and subject matter domain to produce intelligent, purposeful copy that will bring relevant search engine traffic to your website or blog and sell your products and/or services.

Internet/Website Video Production. Promotional videos for inclusion on company websites and third party video sites such as You Tube and other video sites. Website video packages include onsite HD video acquisition, prepared interview questions, video editing, online posting, and more.

Website Design. As a complement to internet promotion and search engine optimization/marketing services, Affinity Track provides the skills needed to develop and maintain award-winning websites.

Keyword-Rich News Releases. Often overlooked because of the investment of time and energy required, keyword-rich news releases published in online media are an extremely effective way to increase strategic exposure and point searchers back to your company’s site. Affinity Track develops and distributes news releases to ensure maximum exposure.

Social Media Marketing. Facebook and other so-called social media are becoming standard fare for many companies and professional organizations. If your company has a website, it should probably also have a Facebook page. Twitter is another option that may be worth considering.

Landing Page Creation. Custom website landing pages are developed and fine-tuned to improve organic search engine ranking on target keywords and phrases. Landing page development can also tie in with PPC advertising. Affinity Track provides turnkey services from concept development to composition to online activation of landing pages on an ongoing basis.

Business Blogs. Blogs are a great tool to support organic search engine ranking placement. Text content from web logs of often indexed immediately by the major search engines. Affinity Track provides writing and technical skills required to launch and populate organizational blogs on an ongoing basis.

Pay-Per-Click (SEM) Advertising Management. PPC advertising offers an immediate and highly targetedapproach to reaching customers online. Affinity Track can manage PPC campaigns to ensure that maximum value is obtained from campaign budgets.

E-Commerce Solutions. Increasing energy costs and other social acceptance trends point to the continued growth of selling products online. We development e-commerce web sites and promote the sites to bring online buyers to the site.

Email Marketing/Newsletters. Professional newsletter and email promotional piece concept development, writing, and distribution services. Permission based email contact is an excellent way to stay in touch with past customers and lead contacts.

SEO/SEM Campaigns

Social Media Marketing

Website Video Production