For those companies that may have cut back on their internet marketing efforts during the recession, they have a decision to make. When to re-engage.
The rationale we heard from some clients when the wheels started to come off was “no matter what promotion we do now it’s no going to matter.” And they may have been correct, at least in the short term. Although some businesses could have effectively argued that investment in organic SEO during a soft economic period would better position them for the presumed inevitable recovery. The organic SEO climb up can be slow, depending on the business category, but the decay rate for organic search engine positioning can also be slow.
Economists tell us that the recession ended earlier this year. Third quarter GDP shows some growth. Economic activity is pushing the dial forward, albeit slowly. Whether to invest now in some form of internet marketing may depend on the type of business, consumer or B2B, but perhaps as much also on the business philosophy of the company’s management. But from where we stand it’s hard to argue against at least beginning to invest more resources in some form of internet marketing. And now. What’s done now will affect whether your business tracks with the recovery, or trails it.
Google’s testing some new search enhancements and has posted the following on their blog:
“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.
Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see. We invite you to visit the web developer preview of Google’s new infrastructure at http://www2.sandbox.google.com/ and try searches there.”
We’ll be monitoring this latest Google announcement to see what affect it has on our clients’ search results. Stay tuned.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Today’s announcement marks a potentially significant change in the competitive landscape of search. The 10-year deal announced today gives Microsoft access to Yahoo’s second-largest internet search engine audience, beefing up its search presence as it tries to catch Google, by far the leader in online search and advertising.
The deal will no doubt be reviewed by the government for anti-trust concerns. According to the Associated Press, a key lawmaker on antitrust issues said the Yahoo-Microsoft plan “warrants our careful scrutiny.” Sen. Herb Kohl, a Wisconsin Democrat, said the Senate antitrust subcommittee he chairs will review the deal “because of the potentially far-reaching consequences for consumers and advertisers and our concern about dampening the innovation we have come to expect from a competitive high-tech industry.”
In our opinion this move could actually create more competition. And what innovation have we seen lately from Yahoo anyway? Google vs. MicroHoo, it could get interesting. And if you’re not ranking that well organically in Yahoo … you may not need to worry about it.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Is it a good investment to devote the resources necessary to promote your website? It’s a reasonable question. Internet marketing doesn’t happen spontaneously without effort or without cost.
If you’re in the business of selling “kitchen tables” (for example) we can consult the Google Adwords Keyword Tool, one of several keyword resources available plus its free. The results say there were around 450,000 Google searches on the word kitchen table in June of this year. It’s a significant number. That traffic’s going somewhere, and chances are that your kitchen table sales business would benefit if some of it was coming to you.
Targeting the word combination of kitchen tables may be too big a goal for your site, especially if it doesn’t carry a lot of weight in the search engines. Markets have a tendency to sub-divide over time. Effective marketing is almost always a result of intelligently segmenting markets, then determining the most appropriate target, and then implementing a plan to penetrate it.
The market for kitchen tables can be segmented in numerous ways. It could be segmented geographically (e.g., Denver kitchen tables), by table style and material (e.g., wooden kitchen tables), or even size (e.g., large kitchen tables). If your site cannot yet compete for the overall market leader position in the largest categories, adding qualifiers to attract segments of traffic from the overall traffic pool available will often be essential to compete. The marketing principles that applied pre-internet marketing, still apply. In our experience it’s the rare website that cannot benefit from and justify promotion.
There. Another blog in and my daughter’s still watching Sponge Bob. Ahh success!
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
There’s lots of material around for small business owners to consult in connection with SEO and general promotion of their websites. Given the nature of small businesses with principals often wearing multiple hats, many small businesses just have a hard time finding the time (and discipline) to give attention to these things.
At Affinity Track we read about and stay informed on the latest trends in SEO circles. The use of canonical tags introduced earlier this year, the recent link-sculpting debate, a new search engine launch from Microsoft are among the events that have recently grabbed attention. But for many small businesses (e.g., mom and pop on up to several hundred employees) they’re often not giving attention to even the most fundamental of SEO practices. Keyword research, good pages titles and meta descriptions for starters, would do a lot of sites a world of good. It’s not rocket science, but it does require some attention, awareness of SEO principles, and the ability and willingness to write.
This is actually good news for small businesses. Competing online is relative thing … relative to what your competitors are doing that is. So with so many small business websites ignoring even the most basic SEO practices, there’s an opportunity for your small business to compete. If your business is suitable for online marketing, and most are today, you need only take the initiative to get going to begin reaping the benefits.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
If your business or organization is geographically distinct to Boulder, there’s a lot you can do to favorably position it in the search engines. Geographic qualifiers (e.g., Boulder, Denver, Colorado, etc.) are frequently a component of search phrases. Intelligently selecting strategically important keywords and phrases is the first step to most forms of internet marketing.
Affinity Track Internet Promotion works with Boulder and Colorado front range based companies to enhance their competitive positions in the search engines, and online in general. To initiate a discussion concerning your organization’s online promotional objectives, we invite you to contact us at (303) 404-8699.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Affinity Track specializes in producing low-cost website videos for companies and professional organizations. Services include onsite HD video acquisition, video and still-image editing, basic soundtrack and captioning. One proof is included in the price. Finalized videos are posted to YouTube (at client’s option) and provided in a specified format (e.g., Flash).
Introductory pricing for an up to 5 minute video is $299 all inclusive. View website video portfolio at www.youtube.com/AffinityTrackVideo.
For additional information please contact us at:
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Real estate professional may want to consider creating a video to promote new listings, reinforce their personal brand, or to create rich online video brochures. Services include high definition video acquisition, editing, and uploading to YouTube. Videos are made available for posting on your own site as well.
More than just a sequence of still images, video allows real estate professional to talk interested parties through a listing or other property. Videos even function as an initial personal introduction for the real estate professional, allowing prospective clients to see and hear you.
A sequence of still images with text and a soundtrack can be a simple but appealing addition to your website. Finished videos can be uploaded to third party sites such as YouTube or posted directly on your website. YouTube has recently begun streaming high definition video and the quality is dramatically better, although the source video must be uploaded in HD. Affinity Track web videos are produced in high definition.
Here’s something to consider … if your company does just 10% of what’s possible to promote itself online … you’ll be doing more than 90% of your competitors.
No, the percentages represented in the foregoing statement are not statistically verifiable. The point remains though that it’s possible to gain competitive advantage in the search engines and elsewhere online by directing just some resources to this obective every month. Over time, developed content that’s intelligently created and strategically managed, can represent big advantages for your business.
Every company’s budget and objectives and approach will be different. That’s why we don’t advocate a one-size-fits-all approach. Developing a plan will require a little forethought, and thereafter discipline to ensure the tactics employed are having the desired effect. It’s all doable … and it begins with a prospective client’s first contact.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
