Moderator January 16th, 2009
Affinity Track specializes in producing low-cost website videos for companies and professional organizations. Services include onsite HD video acquisition, video and still-image editing, basic soundtrack and captioning. One proof is included in the price. Finalized videos are posted to YouTube (at client’s option) and provided in a specified format (e.g., Flash).
Introductory pricing for an up to 5 minute video is $299 all inclusive. View website video portfolio at www.youtube.com/AffinityTrackVideo.
For additional information please contact us at:
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator October 16th, 2008
Email marketing in the form of newsletters and other information based distributions are a proven way to maintain contact with current and past customers. Affinity Track Internet Promotion provides all services including newsletter design, copywriting, article research and list maintenance.
Monthly newsletters are one of our favorite tools for maintaining customer loyalty. Newsletter distributions are best when centered around interesting and/or informative copy with perhaps only a small amount of directly promotional content.
For our rate schedule of standard email marketing services or to request a custom proposal please contact us at the number below.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator July 29th, 2008
Here’s something to consider … if your company does just 10% of what’s possible to promote itself online … you’ll be doing more than 90% of your competitors.
No, the percentages represented in the foregoing statement are not statistically verifiable. The point remains though that it’s possible to gain competitive advantage in the search engines and elsewhere online by directing just some resources to this obective every month. Over time, developed content that’s intelligently created and strategically managed, can represent big advantages for your business.
Every company’s budget and objectives and approach will be different. That’s why we don’t advocate a one-size-fits-all approach. Developing a plan will require a little forethought, and thereafter discipline to ensure the tactics employed are having the desired effect. It’s all doable … and it begins with a prospective client’s first contact.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator July 9th, 2008
Keyword research — what is it? It’s taking the guess work out of promoting your company’s website in the search engines. If you’re hunting for big game (e.g., the illusive prominent ranking in Google for instance), we need to first define the quarry further. Is it fish, fowl, or mammal? OK, enough ‘poetry’. You want a page one Google ranking right?!
Before we pursue that goal a little investigation/preparation is needed. The tools exist to allow us to determine with a high degree of confidence just what keywords and phrases search engine users are querying. These tools also provide us with intelligence to make smart choices about which keywords/phrases to pursue. Once the decisions are made, we can then begin to chip away at creating correlating content that search engines see and understand in connection with these target search terms. Slowly, methodically, in a disciplined way content is regularly created and put online in an optimized form for search engines to see, index, register in connection with search engine queries, and ultimately lead prospective clients/customers back to your company’s website. And voila … a lead is born!
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator June 27th, 2008
Below is an email I sent off (in a hurry as usual of course) to a prospective client today. What the heck (I’m due for another blog post), I thought I’d include it here, and it does highlight some salient points for consideration.
A great weekend to all …
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Here are a few points to consider in connection with a potential internet search engine marketing program:
1. Internet marketing, in particular search engine marketing, is paradigm breaking relative to conventional interruptive marketing methods because we seek to present prospective customers with a relevant message at arguably the most important time. If someone enters ‘your phrase’ or some other identified keyword into Google or Yahoo, it’s at THAT MOMENT we want to present them with our message … not before and not after. Conceptually this is like science fiction, reading someone’s mind, or the closest we can come to it.
2. [your company] is a startup (small) business with a national (if not international) market. Search engine marketing allows that reach. We can build in geographic concentrations, exclude others, if that’s determined to be best.
3. Whatever budget amount you may decide on I suggest planning on that amount ‘forever’ (or at least one year). The natural (organic) search efforts will be cumulative, a mix of near-term and long-term results. Pay-per-click advertising will give us immediate exposure and we can select what message, where geographically, what we’re willing to spend on each click, etc., etc.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator June 18th, 2008
Too often, search engine optimization-marketing is thought of as an event or discrete task, something that’s done at a point in time, and then it’s complete. Actually, as with most other forms of marketing or promotion, it’s an ongoing process.
This misguided way of thinking can be used to our advantage since much of creating competitive advantage in business comes from looking for those spots in the business environment where an inequity or imbalance exists, then acting. If your organization’s business benefits from a strong search engine presence (and today almost all do) then a systematic approach to strengthen your online presence relative to competitors is a ‘sweet spot’ that can be exploited. If competitors are not taking full advantage of the internet (or not doing it well), you can.
So we suggest that business leaders benefit by looking for places within the business environment where they can set their organizations apart from competitors. For many this may include improving their search engine presence. For those who seek assistance with this … well, that’s what we do.
Today’s quote:
Do not follow where the path may lead. Go instead where there is no path and leave a trail.
- McAllindon
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator June 16th, 2008
Search engine optimization-marketing tactics may differ depending on whether a local or national audience is desired. Local search engine queries may include a geographic reference … while searches that are not locally bounded may not. Including company geographic identifiers such as the address, zip code, or telephone number in searchable content is often recommended in support of local search.
Our point … to target locally or nationally is not an SEO decision, it’s a business decision, a decision about your target market. It’s important to have your business model/plan clearly established prior to launching any search engine optimization-marketing program. SEO-SEM techniques will conform to your company’s business plan … rather than the ‘tail-wagging-the-dog’ alternative.
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator June 15th, 2008
If your company is interested in marketing itself online, particularly if ‘online’ means ‘search engines’, it’s necessary to know what your targets are. Keyword targets that is.
We don’t have to guess about what search engine users are looking for. Tools exist to tell us exactly what keywords and phrases are being searched on. For example, ‘internet marketing tools’, the title of this blog is, according to the Google keywords tool, a popular search phrase.
Anyone can use the Google keyword tool for example. It’s located at:
https://adwords.google.com/select/KeywordToolExternal
There are other more in-depth internet tools around. This blog is not intended to be comprehensive. So if you’re interested, query the topic in your favorite search engine. Typically you’ll find that there are many more tools available than can realistically be utilized (and still run your business). Though with us, we can justify spending a little more time on such things … given the nature of our business. And of all the available tools … keyword tools are likely among the most useful.
Happy Father’s Day 2008!
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8869
