For SEOs and internet marketing specialists it’s easy to get so caught up in the tactics associated with the discipline that it’s temporarily forgotten what gives internet marketing such a unique position in the marketing mix.
For those that have studies traditional marketing methodologies there may be a vague recollection of the 4P’s of marketing (yes, I was awake that day), those being product, place, price and promotion. What makes internet marketing such a powerful promotional element is near realtime attributes. In response to search engine queries, marketing messages that promote awareness and discovery of companies, products, and services are presented at the precise time that someone’s indicated an interest. No other form of marketing we know of can make this claim so effectively.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Affinity Track specializes in producing low-cost website videos for companies and professional organizations. Services include onsite HD video acquisition, video and still-image editing, basic soundtrack and captioning. One proof is included in the price. Finalized videos are posted to YouTube (at client’s option) and provided in a specified format (e.g., Flash).
Introductory pricing for an up to 5 minute video is $299 all inclusive. View website video portfolio at www.youtube.com/AffinityTrackVideo.
For additional information please contact us at:
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Real estate professional may want to consider creating a video to promote new listings, reinforce their personal brand, or to create rich online video brochures. Services include high definition video acquisition, editing, and uploading to YouTube. Videos are made available for posting on your own site as well.
More than just a sequence of still images, video allows real estate professional to talk interested parties through a listing or other property. Videos even function as an initial personal introduction for the real estate professional, allowing prospective clients to see and hear you.
A sequence of still images with text and a soundtrack can be a simple but appealing addition to your website. Finished videos can be uploaded to third party sites such as YouTube or posted directly on your website. YouTube has recently begun streaming high definition video and the quality is dramatically better, although the source video must be uploaded in HD. Affinity Track web videos are produced in high definition.
Here’s an example of one of the types of website video interviews we produce. While professionally produced, they’re not glitzy, and so don’t cost and arm and a leg. For website and search engine promotional purposes multiple lower cost videos are probably a better bet than one or two highly produced versions.
The interview format is great for allowing prospective customers to get acquainted with management and key people associated with a company or organization. It’s been said before but it’s worth repeating that people like doing business with those they know. A video interview can be a great first step in introducing the people connected with your organization.
If your company is interested in marketing itself online, particularly if ‘online’ means ‘search engines’, it’s necessary to know what your targets are. Keyword targets that is.
We don’t have to guess about what search engine users are looking for. Tools exist to tell us exactly what keywords and phrases are being searched on. For example, ‘internet marketing tools’, the title of this blog is, according to the Google keywords tool, a popular search phrase.
Anyone can use the Google keyword tool for example. It’s located at:
There are other more in-depth internet tools around. This blog is not intended to be comprehensive. So if you’re interested, query the topic in your favorite search engine. Typically you’ll find that there are many more tools available than can realistically be utilized (and still run your business). Though with us, we can justify spending a little more time on such things … given the nature of our business. And of all the available tools … keyword tools are likely among the most useful.
