Moderator July 9th, 2008
Keyword research — what is it? It’s taking the guess work out of promoting your company’s website in the search engines. If you’re hunting for big game (e.g., the illusive prominent ranking in Google for instance), we need to first define the quarry further. Is it fish, fowl, or mammal? OK, enough ‘poetry’. You want a page one Google ranking right?!
Before we pursue that goal a little investigation/preparation is needed. The tools exist to allow us to determine with a high degree of confidence just what keywords and phrases search engine users are querying. These tools also provide us with intelligence to make smart choices about which keywords/phrases to pursue. Once the decisions are made, we can then begin to chip away at creating correlating content that search engines see and understand in connection with these target search terms. Slowly, methodically, in a disciplined way content is regularly created and put online in an optimized form for search engines to see, index, register in connection with search engine queries, and ultimately lead prospective clients/customers back to your company’s website. And voila … a lead is born!
Affinity Track Internet Promotion
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
