Moderator August 24th, 2009
The Google Adwords Keyword Tool and other similiar online keyword research tools are not only good for SEO but also for general market research. Using the data that’s available from the Google keyword tool provides near realtime input on what’s on prospective customers’ minds, how to phrase marketing messages, and possibly even whether the services associated with a prospective new venture are in demand.
Note numerical returns in centered columns for 'spanish translation services'.
For example, one of the websites we promote is for a company that specializes in Spanish translation services. The company’s website is at www.affinityspanish.com. Utilizing the free online keyword tool that Google offers (https://adwords.google.com/select/KeywordToolExternal) we can take the temperature of the current market for Spanish translation services.
Typing in the phrase “spanish translation services” into the keyword box and hitting return tells us that over a recent 12 month period, searches on this phrase numbered about 90,000 per month within the Google network. Comparatively, searches within July 2009 were much lower at about 30,000. What might the company take from this?
1) The market for their services is down, perhaps due to the general economic climate.
2) Revenue projections for the short term might track downward following the current search volume.
3) Alerts the company to look for other/additional search terms that might be coming more popularly in use at this time.
4) Provides an indication for projecting potential future revenues/business if search volume returns to previous higher levels.
5) It could be a good time to invest in website development of content to position the company for future higher search volumes and general demand.
Additional supporting research and consideration might be required to draw actionable conclusions, although keyword research can be an excellent supporting input, whether the application is for SEO or supporting other business decisions.
