Today’s announcement marks a potentially significant change in the competitive landscape of search. The 10-year deal announced today gives Microsoft access to Yahoo’s second-largest internet search engine audience, beefing up its search presence as it tries to catch Google, by far the leader in online search and advertising.
The deal will no doubt be reviewed by the government for anti-trust concerns. According to the Associated Press, a key lawmaker on antitrust issues said the Yahoo-Microsoft plan “warrants our careful scrutiny.” Sen. Herb Kohl, a Wisconsin Democrat, said the Senate antitrust subcommittee he chairs will review the deal “because of the potentially far-reaching consequences for consumers and advertisers and our concern about dampening the innovation we have come to expect from a competitive high-tech industry.”
In our opinion this move could actually create more competition. And what innovation have we seen lately from Yahoo anyway? Google vs. MicroHoo, it could get interesting. And if you’re not ranking that well organically in Yahoo … you may not need to worry about it.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
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We suppose we shouldn’t complain too much when we’re too busy with actual work to post to our blog. That’s been the case with us recently.
One of the more notable search developments of late is Microsoft’s launch of their ‘new and improved’ search engine bing.com. Initial reviews are favorable and it looks like they’ve bumped up a few points in market share out of the gate.
The video’s fun. Anything from Microsoft that doesn’t mention Bill Gates or Steve Ballmer automatically gets extra points in our book.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
