Moderator July 26th, 2009
Is it a good investment to devote the resources necessary to promote your website? It’s a reasonable question. Internet marketing doesn’t happen spontaneously without effort or without cost.
If you’re in the business of selling “kitchen tables” (for example) we can consult the Google Adwords Keyword Tool, one of several keyword resources available plus its free. The results say there were around 450,000 Google searches on the word kitchen table in June of this year. It’s a significant number. That traffic’s going somewhere, and chances are that your kitchen table sales business would benefit if some of it was coming to you.
Targeting the word combination of kitchen tables may be too big a goal for your site, especially if it doesn’t carry a lot of weight in the search engines. Markets have a tendency to sub-divide over time. Effective marketing is almost always a result of intelligently segmenting markets, then determining the most appropriate target, and then implementing a plan to penetrate it.
The market for kitchen tables can be segmented in numerous ways. It could be segmented geographically (e.g., Denver kitchen tables), by table style and material (e.g., wooden kitchen tables), or even size (e.g., large kitchen tables). If your site cannot yet compete for the overall market leader position in the largest categories, adding qualifiers to attract segments of traffic from the overall traffic pool available will often be essential to compete. The marketing principles that applied pre-internet marketing, still apply. In our experience it’s the rare website that cannot benefit from and justify promotion.
There. Another blog in and my daughter’s still watching Sponge Bob. Ahh success!
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator July 25th, 2009
There’s lots of material around for small business owners to consult in connection with SEO and general promotion of their websites. Given the nature of small businesses with principals often wearing multiple hats, many small businesses just have a hard time finding the time (and discipline) to give attention to these things.
At Affinity Track we read about and stay informed on the latest trends in SEO circles. The use of canonical tags introduced earlier this year, the recent link-sculpting debate, a new search engine launch from Microsoft are among the events that have recently grabbed attention. But for many small businesses (e.g., mom and pop on up to several hundred employees) they’re often not giving attention to even the most fundamental of SEO practices. Keyword research, good pages titles and meta descriptions for starters, would do a lot of sites a world of good. It’s not rocket science, but it does require some attention, awareness of SEO principles, and the ability and willingness to write.
This is actually good news for small businesses. Competing online is relative thing … relative to what your competitors are doing that is. So with so many small business websites ignoring even the most basic SEO practices, there’s an opportunity for your small business to compete. If your business is suitable for online marketing, and most are today, you need only take the initiative to get going to begin reaping the benefits.
Affinity Track Internet Promotion | Denver-Boulder SEO
357 S. McCaslin Blvd.
Louisville, CO 80027
(303) 404-8699
Moderator June 25th, 2008
If you want to rank prominently in organic search results you’ve got to write copy. There’s no getting around it. Whether your site is a blog or a more traditional website, search engines primarily recognize content in the form of text.
To write it certainly helps to be knowledgeable in domain area of what you’re writing about, though in creating copy it’s also important to be aware of how search engine ‘see’ and ‘think’. Much of this information is available online and in various publications. SEO copywriting expertise also comes from experience, experimentation to some degree, in finding the optimal combination of factors that bring about favorable search engine ranking. And even once it’s found, there’s no guarantee that what you’ve discovered will work indefinitely or uniformly across the board since search engine algorithms are not static.
In many instances the domain expertise needed to write online copy can be found by doing research. If the ‘researcher’ is skilled in SEO methods, this can be a workable approach to creating website or blog copy. Affinity Track provides search engine optimized copywriting services on a variety of speciaized topics. For information about these services, feel free to give us a call or drop us an email.
